I know that there’s still a lot of stigma around veganism, and in particular around vegan fashion and beauty, but honestly it’s all bullshit, I promise. These days, it’s getting easier and easier to find gorgeous vegan shoes and accessories (I would know – they’re my kryptonite) as well as toiletries and makeup. No, we don’t all wear hand-crocheted crop tops, go makeup-free, and carry around canvas bags with aggressive slogans on them. Sure, some of us do, but that’s not a necessity. Vegans can be stylish, polished, modern, or whatever else they want to be (hippy grunge included).
So, since I just updated my profile photo, I thought I’d highlight the makeup basics I use every day, since they also happen to be the makeup I’m wearing in that photo.
First of all is a foundation. Sometimes I skip this, if it’s summer or my skin is looking great, but PMS can be a real bitch, and sometimes I need to hide some stuff. Right now I’m using Terre Mère’s organic and vegan mineral foundation in nude. I really like it. It doesn’t make me break out, it’s subtle enough that it doesn’t look like I’m wearing a mask, and it doesn’t feel as oily and annoying as a lot of liquid foundations. The downside is that it’s pretty expensive. At $64 US per container, it’s kind of a splurge, but I think it’s worth it. You can buy it here.
Right now I’m super in love with Pacifica’s beauty products. They’re pretty, not too expensive, readily available, and they work! Up top you can see the eye shadow palette I use, my golden lotus highlighting powder, and my lip butter in “Blissed Out.” I adore them all and use them every day. I totally covet ALL of their makeup. These came from Community Natural Foods in Calgary, but you can buy them online here. All of their products are totally vegan and cruelty-free.
Mascara can be tricky. I’m working on finding one that absolutely blows my mind, but in the meantime, this Pure Anada mascara is pretty great. It’s kind of a subtle look, since it doesn’t go on very thick, but it is jet black, it’s smooth, and it doesn’t flake over the course of the day. So that’s a win. I bought this one off of well.ca.
And now we come to my Josie Marin Coconut Watercolor Cheek Gelée. I LOVE this stuff. It gives a great natural-looking blush that doesn’t come off in 20 seconds. I touch my face a lot, especially when I get frustrated at work, and I used to look like a ghost by the end of the day because I’d rubbed off all my cheek colour and I get pale in the winter. Not all of Josie Marin’s products are vegan, but she does clearly mark on her site which ones are, as well as which ones are natural, organic, etc. Look for these symbols on each product (this is the one for the cheek gelée):
Finally, I threw in a plain old lip balm. This one is Hurraw. It’s organic, vegan, and raw. I bought it at Nice Shoes in Vancouver. I like it for casual days, before bed etc.
There are TONS of other amazing vegan makeup products out there. When you’re looking, I think the main thing is to look for the cruelty-free and vegan bunny. That’s the one second from the right above. The regular cruelty-free bunny is nice and everything, but it only means that the product wasn’t tested on animals, not that it doesn’t contain animal ingredients. So look for those big “v” for vegan ears and shop away 🙂
Finally, to apply all this makeup, you’ll also need vegan brushes. A lot of brushes use all kinds of mystery animal hair, so to avoid that horror, I use ecotools and Terre Mère brushes. You can buy ecotools online, but I actually got these ones at Target. The Terre Mère ones I bought online.
Also, because it’s hilarious and I think the world should know how unphotogenic I am, and as reward for making it all the way to the end of this post, here are some of the outtakes from my profile picture shoot: